Why Design?

The DNA of our business is logo design, and we believe that representing your brand demands more than trendy artwork or cheap graphics. Logos are everywhere—good, bad, and ugly. You can buy them almost anywhere, or even make them artificially. But just because they’re so accessible doesn’t mean they have any real connection to your business, much less to your Why.

Your logo is like the face of your brand and as a key piece of your visual identity, your logo is often what people see first and remember longest. So embrace and invest in this unique ID of your entity (aka, your identity).

The visual parts of your brand’s identity should be intensely personal and compelling, definitely for your fans, but maybe even more so for your team members who work every day under the banner of your brand.

Here’s our premise: Create a great logo by starting with a connection that speaks to your Why, then based on that deep purpose, draw in graphic elements that will touch the hearts and wow the souls of your people. Design for greatness and make the story your brand is telling unforgettable.

Purpose To The People

In your business, you’re doing more than just selling goods or services—you’re working with people and for people. Greatness is achieved through what you do best for other people.

Your brand doesn’t need just anybody. To really flourish, you’re looking for two kinds of people: raving fans and a loyal team. They’re the human engine that drives your brand forward, but that engine needs fuel to keep firing on all cylinders.

We see our job as pumping that fuel—through a logo—to feed an inner fire in your people whenever they see it. Like the old adage says, take care of your people, and your people will take care of you.